Episode 125: Renae Bluitt Shares How ‘She Did That’
In this episode of Beyond the Business Suit I'm kicking off my “Black Girl Magic” series where I'm featuring some amazing Black women who are leading businesses that target Black women or women of color. First up is Renae Bluitt who is one of those people who exudes “Black Girl Magic” — and if you don't believe me, check out her Instagram page, @inhershoesblog. We recorded this back in the fall and we had such a fun conversation. I mean, we could have talked for hours!
This Black female entrepreneur who is an advocate for Black female entrepreneurs is a PR maven, marketing specialist, blogger and, most recently, filmmaker. In our conversation we talked about:
- Why she decided to prioritize is sleep. (“‘Team No Sleep' does not love you.”)
- The advice she would give to her younger self starting a business
- What inspired to launch In Her Shoes
- What she feels like she can do to empower her community so that they're not so vulnerable to what is going on in this political environment
- What her new documentary is about and how you can support her
- So much more!
“The word ‘grinding' does not work for me because it implies struggle”“Black women building brands and legacies and…doing our thing and shining? That topic will never get old.”“It's ok not to be strong sometimes. It's ok to ask for help. It's okay to own where you are.”“But sometimes we're not strong. Sometimes we need help and we're tired. It's okay to admit that. It's okay to do whatever it is you have to do to fill yourself back up.”
Renae Bluitt, founder of Crush Media, is a dedicated PR & lifestyle marketing specialist who understands the power of brand devotion. Throughout her career, Renae’s professionalism and expertise have attracted an impressive array of employers including Burrell Communications, Lifetime Television and most recently, Edelman PR Worldwide.
With over a decade in the industry, Renae has successfully executed PR and event programs for household brands such as Axe Body Spray, ESSENCE Magazine, Pantene, Cover Girl, McDonald’s, Kraft Foods, and Coca-Cola. While she gained valuable experience in the corporate and agency settings, Renae knew her professional story wouldn’t end there.
After several years of searching, Renae realized that the best opportunities are the ones we create for ourselves. Combining a successful PR career with her love of pop culture, Renae launched Crush Media in December 2007. With a focus on beauty, she is more committed than ever to erasing the impersonal divide that often exists between a brand and its consumers. Her beauty client portfolio includes (but is not limited to): P&G’s My Black is Beautiful, Cantu Shea Butter, Oyin Handmade, African Pride, Karen’s Beautiful, Elasta QP, Polish Bar of Brooklyn and EDEN BodyWorks.
Inspired by all of the successful women she’s met on her journey, Renae launched In Her Shoes blog in 2009. In its first two years, the blog gained an impressive following and was named “Best Business Blog of the Year” in the 2011 Black Weblog Awards. As the one stop shop for women committed to being the captain of their own ship, In Her Shoes shines light on ladies leaving their mark on the world and paving the path for generations to come. So when she’s not busy shaping brands, she’s sharing – introducing In Her Shoes readers to other fly female entrepreneurs like herself.