Episode 13: How to Define Your Personal Brand
Some people ask the question, should you or shouldn’t you have a personal brand? That’s not the right question. We all have a personal brand, but “how should you define cultivate that personal brand?” is the real question we should seek to answer.
In this episode of Beyond the Business Suit I discuss how to define your personal brand and more. By the end of this episode you will learn:
- What a personal brand is
- Why a personal brand is important
- How to define your personal brand attributes
Defining your personal brand attributes is important because those attributes set the foundation for your presence. By defining them (and also by asking people who know you what they think, which I discuss in this episode), you can make sure that your appearance, communication style, digital presence, and more all align with your personal brand.
Listen to the episode now: